The Butterfly Effect - How are we going to get there?


People often ask us, 'who' are you going to help?

Here at ARRO we have agreed to never take sides on the 'No Kill / Pro-Life / Pro Quality-Life' debate. Firstly we believe this is a phrase that destroys all the hard work that gets done by many animal shelters around the world.  Why do we say this?  Please never forget that certain animal rescues do not have the luxury to say: "Sorry we are full".   It is a challenging world out there for everyone in this industry who are trying to reduce that amount of animal cruelty and abuse that is happening every day.

While it is extremely hard for us to take this stance, we remain focused to help the animals and the people who work with them. 







What do we aim to do?
  • Our aim is to uplift organisations to be come self-sustainable; and 
  • Support the people who run them. 
  • We will also help the entire community surrounding each organisation - by building a veterinary hospital on each project, should that need be there too. This will hopefully assist surrounding organisations who do OUTREACH programs only as a form of animal rescue.  
  • ARRO will reduce the amount of 'Lifers' by building a sustainable animal rescue infrastructure for each community that we serve.  This is so exciting beyond words can say!

The butterfly effect comes to mind. 


This is not some heroic attempt to gain recognition, but is a project that touches our souls, and we are proud to know that we are waking up every morning, knowing that what we are busy working on is going to fulfill a lifelong dream for everyone on this project.   All those who we touch along the way will benefit, both for the people and the animals who they are trying to help and find homes for. 

What will improve at each animal shelter that we support?

We will improve adoption rates, staff and volunteer retention, increase income streams and support current animal welfare organisations. 

How are we going to help long established animal welfare organisations of South Africa?

We will reduce their constant burden of having to manage and control animal welfare laws that need to be adhered to, by improving privately owned animal welfare organisations around them, so that they can focus on what is important, and that is to enforce the law of animal welfare in our country. 

We salute them and thank them for the often thankless work that they do. This is not about who's side we are on, this is about working on a plan for the greater good of all of us who are passionate about animal welfare. 

How BIG is this project really?

This project is bigger than any of our wildest dreams could have imagined.  The amount of support and encouragement we are getting from the media and private sector is beyond what we ever expected.  Everyone is patiently waiting for the final roll-out plan, and it is looking extremely exciting as we get to the final touches.   One has to keep in mind that this project is not aimed at only one or two organisations, but we are looking at helping as many as we can in the shortest space of time.  

How long will it take before we start laying the first foundations?  

Well, for now, all we can say is:  How long is a rope?  Having said that, the first project will have kicked off this year for sure.

How can you help us?

We need your support. Any or all of the following will be greatly appreciated:
With your support, together we will make a huge positive difference to the rapidly growing concerns of privately owned animal rescues developing everywhere.  With little to no regulation (or guidance and support), it is creating a logistical nightmare for those who have to mop up if things fall apart.   

Let's not encourage a growing burden, but start with fixing the problems before they start.  Let's help those who really need our help.  We are here to help!  If you know of an animal rescue that deserves a complete make-over, please do apply and give us a chance to help them too.

Thank you again for your support and we look forward to walking this amazing journey with you.

Warm regards

Team ARRO

Tesla CEO Leads from the Front Line

Tesla, the electric-automobile manufacturer led by famed CEO Elon Musk, has struggled mightily with safety over the past few years. California nonprofit Worksafe, a worker safety advocacy group, recently made headlines when it reported that the injury rate at Tesla’s Fremont, California, plant was more than 30 percent higher than the industry average in 2014 and 2015.
Musk insists, however, that safety is the number one priority at Tesla. He claims that recent actions, like the company’s hiring thousands of employees to create a third shift and reduce excess overtime, have made a major impact in lowering the injury rate.
A recent email Musk sent to employees indicates just how seriously he’s taking the issue. Here’s part of the email, as reported by news site Electrek:
No words can express how much I care about your safety and wellbeing. It breaks my heart when someone is injured building cars and trying their best to make Tesla successful.
Going forward, I’ve asked that every injury be reported directly to me, without exception. I’m meeting with the safety team every week and would like to meet every injured person as soon as they are well, so that I can understand from them exactly what we need to do to make it better. I will then go down to the production line and perform the same task that they perform.
This is what all managers at Tesla should do as a matter of course. At Tesla, we lead from the front line, not from some safe and comfortable ivory tower. Managers must always put their team’s safety above their own.
If Musk proves true to his word, it will be a remarkable example of a company leader who’s willing to do what it takes to affect change–and show that he isn’t afraid to get down in the trenches.

What you can learn from Musk’s email.

Emotional intelligence, the ability to make emotions work for you instead of against you, is an essential quality of effective leaders.
While Musk’s opening words will prove touching to some, it’s his promise to take action that is most powerful. To personally meet every injured employee and actually learn how to perform the task that caused that person’s injury is remarkable for the CEO of any company.
Truly effective leaders know that to inspire their followers, they must practice what they preach and set the example. They aren’t afraid to delegate, but they also know when they need to take matters into their own hands. When a serious problem lingers, they increase their involvement and work tirelessly to make things better.
Your people also need to know that you’ve got their back. Are you all talk? Or are you willing to put yourself out there for them?
Musk’s offer is one of the best ways to do this. When a manager takes the time to work alongside a frustrated team member, with a goal of better understanding that person’s perspective, good things happen. This exercise, although time-consuming, builds empathy and rapport, and can prove extremely motivating.
Unfortunately, few managers are willing to make that type of investment.
So, ask yourself today:
  • What is my team’s biggest challenge or pain point?
  • What can I do to make things better?
If you can answer those two questions–and follow through–it won’t matter what your job title is.
Your colleagues will be ready to follow.
Originally Published by Inc.com
Why is this relevant to Animal Rescues?
Here at ARRO, we firmly believe that animal rescues should be run like a normal business.  Employees and clients (the animals and the adopters ) need to be treated with respect and dignity.  Formal systems and procedures must be in place to ensure a fast turn around time and provide a lasting service to all who form part of their relevant organisations.

By aiming for the above, we strive to increase adoption rates, increase income streams and drop staff (and volunteer!) turnover to a minimum.  Follow us as we grow and support the animal welfare world around us.

Project 1: Research is Progressing

Taking on such a big project is a huge challenge, but it is what helps us wake up in the morning.  That feeling of knowing that you are going to do something big, but you know it is going to take some time before you get there.  But we are confident that every step we take is one step closer to making this dream into a reality.

The first thing we did is do some serious research on which animal rescue we would like to help.  It took some convincing to get Gayl Basson convinced that we are there to help her.  But it is understandable, because running a NPO is not easy, and many promises get made and not always get delivered.
Shaun Adendorff got stuck on his way to Fallen Angels for 2 hours.
One of our focus areas will be to help them upgrade this road.

When we spoke to her the first time around, Im sure she did not think we were for real.  But we sincerely hope that Gayl and her team will see that we mean every word that we said and will not stop until this project is completed.

Thank you to Richard Green from Lucky Lucy Foundation who was happy to share with us
some of his experiences in what works and does not work in setting up a
Animal Rescue Facility.
How are we going to do it?  Well, if you want to hear the full plan, you will just have to join us at our launch party.  So pop by our Newsletter and register so that you too can get invited and kept up to date of what we are up to.
We were beyond excited to get the first brief of the draft for the Project's Make-Over Plan.
We hope that once this project is completed, we can duplicate it around the country as much as possible.  So this is not just about one animal rescue, this is about improving the lives of communities and their animal rescue facilities around the country as a whole.
The First Draft has been drawn up.  Loads of work still to be done.
Getting this project signed off by the client is critical, then we need to get
the engineers involved for the next steps...

We would like to say a huge thank you to all our SPONSORS who have come on board so far, and it is a fact that without their help and support, none of this would become real.  So thank you again from the bottom of our hearts.


Project 1: Fallen Angels Animal Shelter

STATUS: WORKING ON IT

Fallen Angels Animal Shelter

January 2017:  
We have met with the owners of this NPO and are currently in discussion and working on the Operational Plan. Formal announcements will be made soon.  Please follow our Facebook page for up to minute updates, or connect with us via Twitter or our NewsLetter to stay in touch.

If you wish to join us and our team to work on this project, please do Contact Us by completing the volunteer form

Further updates will be posted here, as progress is made.  Thank you for your patience.

TOP MISTAKES WE MAKE IN BUSINESS

Running your Animal Rescue like a business is not easy. We are going to try and help you, while you focus on what matters to you: Your animals!


  1. BEING TOO HANDS ON
  2. WORKING IN THEIR BUSINESS NOT ON IT
  3. THEIR BUSINESSES ARE NOT AUTOMATED
  4. THEY STRUGGLE WITH CASH-FLOW
  5. LACK OF BUSINESS EDUCATION
  6. NO BUSINESS STRUCTURE
  7. NO STRATEGIC THINKING

We do Make-Overs For Animal Shelters

Our aim is to do Make-Overs for Animal Rescues around South Africa.  Join us today!

Everyone wants to help, but if we put all our energy, resources and funding together, we can make calculated changes for the greater good of every Animal Shelter that we work on.



We would love to work with the people who work with the animals of South Africa, building systems and best practice models to help our Animal Rescue Organisations operate optimally in their communities.

Project ZERO Atlantis Pound

STATUS: COMPLETED

(Our Personal experience of a previous project with another organisation called RRSA. Full credit goes to Team RRSA and Friends of the Pound. All references to 'we' is referred to Team RRSA and has no affiliation with Team ARRO)  Well done Team RRSA, we are honoured to have been part of your team at the time and to get to that final outcome!


April 2016:  Status Upon Arrival

Control Unit: City of Cape Town Law Enforcement:

  • Dogs housed in these kennels were never to be taken out. 
  • They never see any sunlight.  
  • No veterinary care of any sort for over 2 years.  
  • No bed to sleep on, just a smelly wet wooden sheet.  
  • No stimulation in the form or toys or human interaction. 
  • No visitors allowed.  
  • Pound staff had no idea of the legal status of the animals, and 
  • We were told that they are untouchable / too aggressive.
  • 1 Dog was blind that the Pound Master did not know was blind and had been in that kennel for 6 months.
  • 1 Dog had 3 puppies which the Pound Master did not know of.
  • 3 Dogs died of Distemper prior to our arrival in April 2016.
  • 1 Dog was in there for over 18 months - that they knew of.
  • Most of the dogs files were missing, and or stored at a venue other than where they were stationed.
  • The owners of the dogs were unable to get hold of their dogs, as the phone number given to them was non-existent.
Needs Analysis Report


We submitted a report of our findings to the Cape of Good Hope SPCA, who in turn submitted same to the City of Cape Town.  We were requested by City of Cape Town to start a "Friends of the Pound" as soon as possible.